UX research tools for product-led growth teams

So that you have the tools and data to make smart decisions that move the needle in your business.
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Lightweight research tools for continuous customer insights.

No more heavy, infrequent research or a superficial understanding of your customers.

Through regular contact and lightweight research methods

Uncover a deeper understanding of your customer's needs, problems, and desires.

Engage with them at the right time with micro-surveys

Fast, easy, in-the-moment user research can be a natural effortless repeatable process.
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"Without data, you're just another person with an opinion."
-W. Edwards Deming, Statistician, Author, Engineer, Professor, Consultant, and generally really smart guy

Store data, user research, and more in a UX repository.

Create a shared knowledge base of your user research and what you learn from each interaction
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“Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.”
- David Ogilvy, Founder - Ogilvy & Mather, also known as the "Father of Advertising"

Keep track of each interaction with your customer

Sort, segment, and effortlessly see who has completed surveys, interviews, agreed to future research and so much more.
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“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little better.”
- Jeff Bezos, CEO - Amazon

A lightweight, continuous user research system

For fast-paced product teams that seek to keep their customers at the center of all they do.

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Our User Research Philosophy

The way we look at user research impacts the tools we build and the way we build them. Here are a few of them.

Lightweight and Continuous

We believe in moving quickly and need user research that can keep up.

No Superficial User Knowledge

We can best innovate when we truly understand our customers.

Focus on Impact over Features

At the end of the day what really matters is the impact of our work.

Everyone's Job is User Experience

Day-to-day product decisions should be made with customer input.
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